Each year, the salon’s artistic team creates pioneering in-house photoshoots to showcase their mastery at creating fashion-forward and on-trend hairstyles, which has catapulted the salon to the attention of local and international fashion show organizers. The salon has sponsored several high-profile fashion events including the J Winter Fashion Show in 2013, Fashion Forward Season 6, which took place in October 2015, and the inaugural Public School NYC fashion show in November 2015. The artistic team is also in high demand to style editorial photoshoots for the UAE’s elite publications.